Food + Beverage

God Coffee

God Coffee Brand identity + packaging The Vibe Curator Co. Food + Beverage Only God (and coffee) can save me.
The brief 01 “Cause every morning, only GOD (and a cup of coffee) can save me. Or not.” An irreverent, relatable take on the morning ritual. Scope Brand identity Packaging Merchandise Brand voice
How it came together 02 GOD 01 Sacred A refined serif that brings tradition and gravitas. 02 Profane A wry voice that says out loud what every pre-coffee morning feels like. 03 Repetition Repeating marks that echo daily routines, frustration and a little madness.
God Coffee case study visual
God Coffee case study visual
God Coffee The idea GOD GOD GOD. The cyclical nature of mornings.
God Coffee case study visual
What we made God Coffee Buying coffee becomes a moment of self-reflection and wry amusement. Identity Packaging Cups Apparel Brand voice The Vibe Curator Co. thevibecurator.co

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