Crush Customs

Website design and ecommerce for an Atlanta custom interior shop

Crush Customs is a woman owned, family operated custom car interior shop in Marietta, Georgia, just outside Atlanta. Founded by Chelsea Allen in 2012, the shop built a national following on TikTok, MotorTrend TV and SEMA. The Vibe Curator Co. redesigned and rebuilt crushcustoms.com so the website could finally sell the way the builds do.

The challenge

Demand was already there. The site drew 46,402 views in the first half of 2026, up 98% year over year, and 215 kits were added to cart. But the website read like a standard local service shop, three out of four visitors arrived on a phone, and there was no clear way to buy the K5 interior kit people kept asking about.

What we did

• A full website redesign and Webflow build, designed mobile first
• A K5 kit configurator with 19 colorways and Shopify checkout
• An interactive kit map built on real K5 photography, plus a 57 image colorway system
• Online booking through Urable with detailing and tint deposits
• Lead routing, spam protection, Google Analytics and TikTok pixel tracking
• A rebuilt About page that puts the founder story beside the work

The result

Crush Customs now has one clear path for each type of customer: buy the kit, book a service or start a custom build. Every page ends in one of those three actions, and every inquiry lands in the right system.

Services

Website design, Webflow development, ecommerce, product photography direction, conversion strategy and marketing analytics setup.

Location: Marietta, Georgia (Atlanta metro)

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