Food + Beverage

Red Lobster

Red Lobster Brand refresh + fast-casual concept The Vibe Curator Co. Food + Beverage Concept Charting a new course.
The brief 01 A seafood giant adrift since 2014. Our hypothetical play: refresh the core brand and launch an agile fast-casual concept. Scope Brand refresh Fast-casual concept Pop-up strategy Marketing
How it came together 02 Three moves. One comeback. 01 Coastal Vibes A minimalist lobster mark with deep ocean blue, coral red and sandy neutrals. 02 Red Lobster Shack A beach-inspired eatery with classics, poke bowls and seafood tacos. 03 Pop-ups Portable Shack units for festivals, games and college campuses.
Coastal Vibes identity Red Lobster
The Shack, built to travel 03
Red Lobster case study visual
Red Lobster The idea Don’t follow the trend. Ride the wave.
Red Lobster case study visual
Red Lobster case study visual
The opportunity Impact The fastest-growing restaurant category. 7% Fast-casual annual growth, 2011 to 2016 $209B Projected segment size by 2026 to 2027
What we made Red Lobster Blending market insight and bold thinking to revitalize an icon. Identity refresh Restaurant concept Pop-up units Menu strategy Social campaign The Vibe Curator Co. thevibecurator.co
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