Fashion

GCDS Fashion

GCDS Digital fashion arcade + VR runway The Vibe Curator Co. Fashion A runway you can play.
The brief 01 GCDS’s first digital fashion arcade and virtual reality runway show. Avant-garde fashion, rebuilt as a neon game world. Scope Creative direction VR runway Character design Gamification Digital experience
How it came together 02 GCDS 01 The world An immersive neon electronic wonderland that pulled viewers out of their everyday surroundings. 02 The play Curated video games and live interactive moments that kept the audience inside the collection. 03 The runway Wild characters and kitschy neon sets built to match GCDS’s bold, playful designs.
Fashion week, but make it a game.
What we made GCDS A new standard for digital fashion, with GCDS at the front of it. Digital arcade VR runway show Characters Neon environments Interactive games The Vibe Curator Co. thevibecurator.co

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