Food + Beverage

Calme

CALME.™ Brand concept + packaging The Vibe Curator Co. Food + Beverage Concept Calm, made effortless.
The brief 01 A mint and gum brand for fast lives. Not just fresh breath, but a functional luxury rooted in science-backed anxiety relief. Scope Brand concept Naming Packaging Brand voice Campaign
How it came together 02 CALME 01 The insight People crave more than fresh breath. They want a moment of peace without explanation. 02 The flavors Soft Reset, Zen Mode and Quiet Bloom. Each one a different sensory mood. 03 The function Ashwagandha, L-Theanine and Passionflower turn a mint into a discreet tool for stress.
Quiet luxury, out in public CALME.™
Three flavors, three moods 03
CALME.™ The idea Not just a mint. A quiet reset in your pocket.
CALME.™ case study visual
What we made CALME.™ Thoughtful branding that turns an everyday product into an elevated ritual. Brand identity Packaging system Flavor architecture Campaign visuals The Vibe Curator Co. thevibecurator.co

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