Marketing Mixtape September 1-8

Johnnie Walker didn’t settle for a standard celeb tie-in. Their pact with Sabrina Carpenter is more than a cameo; it’s a multiyear marriage of empowerment, music, and the whisky world—timed to perfection with her chart-peaking album. The launch borrows from the golden age of advertising but feels totally next-gen, classic product experiences with an irreverent twist.

Pepsi, meanwhile, gives “sideline soda” a marketing upgrade with its new NFL campaign. The message? Fandom is for everyone, and community is king (and queen, and rook). Nike’s “Why Do It?” unpacks aspiration, making the pursuit of greatness deeply personal and refreshingly real—proof that even icons need to question the status quo.

Ray-Ban isn’t just resting on legendary cool; they’re remixing it, centering K-pop energy and new influencers for a brand with truly global cred. Dr. Squatch, as always, finds the fine line between parody and power with Manlandia—a campaign that gets men (and everyone else) in on the joke.

Fashion goes cinematic with Ferragamo’s Pre-Fall homage to Hollywood—grand visuals, classic set pieces, and the spirit of Cinecittà on full glamour display. Meanwhile, Rhode’s minimalist magic goes mass, landing in Sephora and bringing coveted beauty rituals to IRL retail explorers.

And Crocs, never content with everyday comfort, brings in SLBS for a tech-forward streetwear spin that’s as practical as it is pulsating.

The lesson? The brands redefining connection now are those that blend legacy, curiosity, and a fearlessness for new collaborations. It’s not enough to show up—you have to show up with purpose, play, and a pitch-perfect remix of what people want next.

Who’s your favorite brand remixer this week? Drop your pick, tag your marketing squad, and let’s keep the culture conversation rolling.