Beauty

Young King Hair Care

Young King Marketing + growth partnership The Vibe Curator Co. Beauty Crowning a new generation.
The brief 01 Plant-based hair care that empowers young men of color. We helped grow the brand from direct-to-consumer startup to retail. Scope Campaigns Tradeshows Website revamp Product line Social strategy
How it came together 02 KING 01 Campaigns Marketing that celebrates the beauty of textured hair. 02 Retail + web Tradeshow concepts and a website revamp for stronger e-commerce. 03 Education Social content teaching young men and parents proper hair care, with real success stories.
On and off the court Young King
Product and retail 03
Young King case study visual
Young King The idea Redefining male grooming for a new generation.
Young King case study visual
Young King case study visual
The results Impact From startup to shelves across the country. 350+ Target stores nationwide DTC Where the brand started
What we made Young King Mission-aligned growth for a brand built for young kings. Campaigns Tradeshow concepts Website Product expansion Social strategy The Vibe Curator Co. thevibecurator.co

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