Lab Rascals

Website design and messaging for a hands on STEM curriculum

Lab Rascals is a hands on PK to 5 STEM curriculum founded by Tondalaya Takapu, a retired Air Force veteran and homeschool educator. The program is used by DC Public Schools, Chicago Public Schools, Detroit schools and Prince George's County, and is an approved vendor with LAUSD. The Vibe Curator Co. designed and built the Lab Rascals website in Webflow.

The challenge

Lab Rascals had to win over two audiences at once: teachers who need lessons that are engaging and manageable in real life, and school leaders who need instructional value they can approve with confidence.

What we did

• Website design and Webflow development
• Messaging for teachers and school leaders
• Realistic classroom imagery for the site
• Proof sections featuring district partners and testimonials from students, teachers and coordinators
• A clear conversion path from first visit to a booked discovery call

The result

The new site moves teachers and district leaders from first visit to a discovery call, pilot or district rollout, with every section ending in one clear next step.

Services

Website design, Webflow development, messaging and copywriting, and image direction.

Location: Washington, DC

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