MD Newsline

Health brand, website and email program for a Chicago medical media network

MD Newsline is a medical news publication for clinicians. Working with the team in Chicago, The Vibe Curator Co. built the patient side of the network: a new brand and website for Patient Circles, and a website and newsletter program for the Heart to Heart heart health community.

The challenge

MD Newsline speaks to clinicians, but the patients they treat needed a place of their own, with plain language, lived experience and help walking into their next appointment better prepared. The network needed new brands that felt calm, warm and never clinical.

What we did

• A full Patient Circles brand and communication framework: positioning, voice, color, type, personas and messaging for six audiences
• A WordPress website with 11 condition hubs, perspective filters and story submission
• A 55 article launch library and a two lane editorial workflow for voice and clinical accuracy
• A social launch system across Instagram, Facebook and LinkedIn
• The Heart to Heart website, newsletter signup and a premium welcome email connected to the CRM
• A website redesign strategy for MD Newsline

The result

Patient Circles launched with 11 condition hubs and 55 articles, and every page ends in one next step: read a story, join the newsletter or share your own. Heart to Heart turns every new subscriber into a CRM contact from day one.

Services

Brand strategy, brand identity, website design, WordPress development, content strategy, email marketing and newsletter design, and social media strategy.

Location: Chicago, Illinois

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