Beauty

Aunt Jackie’s Curls and Coils

How it came together 02 CURLS 01 Campaigns + social Targeted campaigns and social engagement that connected with a diverse base. 02 Events + launches Immersive events and successful product launches. 03 Product + retail Formulation insight, packaging and retail partnerships.

Aunt Jackie’s The idea A leader in multicultural hair care.

What we made Aunt Jackie’s One of our most notable achievements to date. Campaigns Social Events Product launches Retail strategy The Vibe Curator Co. thevibecurator.co

Brand marketing and business development for a multicultural hair care leader

Aunt Jackie's Curls and Coils is a pioneering multicultural hair care brand for natural curls and coils. The Vibe Curator Co. led marketing and business development from the start, working out of Atlanta to help take the brand from a niche favorite to a global name.

The challenge

A young brand in a crowded beauty aisle needed to connect with a diverse customer base, earn shelf space with retailers and launch new products without losing the trust of its core community.

What we did

Targeted marketing campaigns and social media engagement
Immersive events and product launch experiences
Product development input on formulation and packaging
Retail strategy and retail partnership development

The result

Aunt Jackie's grew from a niche brand into one of the most recognized names in multicultural hair care. The brand is now available in more than 89 countries, and its growth attracted significant investor interest.

Services

Brand management, marketing campaigns, social media strategy, experiential marketing, product launches and retail strategy.

Location: Atlanta, Georgia

Planning something similar? Start a project with The Vibe Curator Co. We work with brands in Houston, Atlanta, Chicago, Detroit and around the world.