EAP HEAT

Brand refresh and packaging design for a multicultural hair tool brand

EAP HEAT is a bold multicultural hair care brand that makes evenly heated styling tools designed to protect textured hair. The Vibe Curator Co. led a complete brand refresh from Atlanta, built on research and a single visual idea: even heat, healthy hair.

The challenge

The product promise, even and protective heat, was hard to see on the shelf. The brand needed an identity and packaging that made hair health the obvious reason to choose EAP HEAT over other hot tools.

What we did

• Market analysis covering industry trends, consumer behavior and competitive positioning
• A new logo, color palette and typography
• A signature heat map system that visualizes even, protective heat
• Packaging design for the tool line
• A brand narrative centered on embracing natural beauty

The result

EAP HEAT now communicates innovation and care at every touchpoint, with a recognizable heat map identity that carries from the logo to the box to the tool itself.

Services

Brand refresh, logo design, packaging design, brand identity systems and brand storytelling.

Location: Atlanta, Georgia

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