Food + Beverage

Planelles Donat

Planelles Donat Brand identity + digital The Vibe Curator Co. Food + Beverage 170 years, tied with a ribbon.
The brief 01 A family-owned Barcelona landmark since 1850. Turrón, horchata, ice cream and Christmas sweets, all made by hand. Scope Brand identity Packaging In-store Website Social media
How it came together 02 Planelles 01 The heritage Over 170 years of traditional sweet-making, still beloved by locals and tourists. 02 The ribbon A visual metaphor for careful craftsmanship and the act of wrapping each creation. 03 The system A refined serif and sober palette that honor the past and feel current.
The ribbon mark Planelles Donat
Packaging and in-store 03
Seasonal favorites 04
Planelles Donat The idea Tradition, wrapped for a new generation.
Planelles Donat case study visual
Planelles Donat case study visual
Planelles Donat case study visual
The heritage Impact A brand built to last as long as the recipes. 1850 Founded in the heart of Barcelona 170+ Years of handmade confections
What we made Planelles Donat Keeping Planelles Donat a beloved fixture in Barcelona for generations to come. Identity refresh Packaging In-store experience Website Social presence The Vibe Curator Co. thevibecurator.co

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