Health, Fitness

Fourth (Concept)

Fourth app concept hero. A postpartum strength app for new moms. Twenty minute workouts, food that fits nursing and nap time, and a coach in your pocket. Strong after baby.

01 The brief. New moms do not need another fitness app. They need a coach who has been there. Fourth turns one coach's method into a 12 week plan moms can follow in 20 minutes a day, from home. 20 minute sessions, 12 week program, 1:1 coach access.

02 The name. The 12 weeks after birth are called the fourth trimester, so the app is called Fourth. Palette of Ink, Milk, Sage and Signal pink. Clash Display headlines and Satoshi body type.

03 Design rules. One hand, no sleep. You front and center. One tap, one hand. Nothing to figure out.

04 On every screen. Six screens, one rhythm: Welcome, Today, Player, Progress, Fuel and Coach.

06 Recovery, not the scale. Progress that means something: core gap in finger widths, energy check-ins, sleep and 400 calories added while nursing.

07 The library. Built for nap time. Core rebuild, Nap time glutes, Stroller power walk, Strong mama squats, and Breath and pelvic floor. Bands, dumbbells, a mat and a stroller.

08 The coach. A real coach, not a chatbot. Weekly check-ins, plan swaps after a rough night and 1:1 sessions booked in two taps.

Fourth: a postpartum fitness app concept for new moms

Fourth is an app design concept by The Vibe Curator Co. for a postpartum fitness coach. It shows how one coach's method can become a branded app that new moms actually use, with training, nutrition and coaching in one place.

The challenge

Postpartum coaching usually lives in DMs and PDFs. New moms have little time, little sleep and one free hand, and most fitness apps are built for people with neither problem. The coach needed a way to scale her guidance without losing the personal feel.

What we did

Named the app Fourth, after the fourth trimester, and built the brand identity around it
Designed six core screens: welcome, today's plan, workout player, progress, fuel and coach chat
A workout player with coach video, a timer you can read from the floor and cues in her own words
Recovery first progress tracking for core healing, energy and sleep instead of the scale
Nutrition that adjusts for nursing, with one hand snack ideas
A 12 week program structure, a starter workout library, a launch reel and campaign imagery

The result

The concept gives the coach a complete, launch ready app experience and a premium 1:1 tier, so her method can reach far more moms than her inbox ever could.

Services

App naming, brand identity, UI and UX design, content strategy, motion design and AI assisted art direction.

Location: Houston, Texas

Planning something similar? Start a project with The Vibe Curator Co. We work with brands in Houston, Atlanta, Chicago, Detroit and around the world.