Detroit Canfield

Nonprofit rebrand and digital launch for a Detroit community organization

Canfield Consortium is a Detroit community organization that grew from a neighborhood block club into a branded nonprofit. The Vibe Curator Co. led the rebrand and digital launch to give the organization a presence that matches its impact on the city.

The challenge

The consortium needed to speak to two groups at once: long time neighborhood supporters, and new partners, donors and stakeholders who expect a professional, credible organization.

What we did

• A new brand identity with logo, color palette and typography
• A merchandise program that adds revenue and turns community pride into something people wear
• A website hub for the organization
• Launched social media channels
• Pitch decks for partners and donors

The result

Canfield Consortium now presents itself as a dynamic force for positive change in Detroit, with a consistent brand across merch, web, social and every partner conversation.

Services

Nonprofit branding, brand identity design, merchandise design, website design, social media launch and pitch deck design.

Location: Detroit, Michigan

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