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OMNICHANNEL

BEAUTY + FASHION + WELLNESS

BRAND MANAGEMENT & CREATIVE DIRECTION

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MAKING YOUR BRAND

UNFORGETTABLE AT 

EVERY TOUCHPOINT.

FEATURED PROJECTS

BEAUTY

EAP HEAT

EAP HEAT, a multicultural hair care, accessories, and hot tools brand, approached our agency for a brand refresh and product development initiative. Following an in-depth market analysis, we conducted a comprehensive branding overhaul based on industry trends and consumer preferences. Our services included revamping the color palette, logo, custom brand pattern, sourcing updated packaging, and designing new labels.

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BEAUTY

Aunt Jackie’s Curls and Coils

Aunt Jackie's, a prominent multi-cultural hair brand, engaged our agency to manage all marketing and business development aspects. Starting from its early stages, we transformed the brand into a thriving global empire, attracting significant investors. Presently, Aunt Jackie's is present in 89+ countries, standing out on shelves thanks to our strategic campaigns, social media management, experiential events, and product innovations. This success story ranks among our agency's most remarkable achievements.

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BEAUTY

Go Sleek

Luxury Hair Extensions and salon brand enlisted our agency to take over their social media channels. We provided strategy, visual design, and execution management. Our goal was to provide a more consistent approach to the brands digital marketing strategy by developing a strategy that tied in messaging and visual content from email to social but showcasing it from a different POV all while still continuing to push out content that has proven to work on their channel. Within the first 90 days we saw a distinct increase in traffic and engagement, with some content reaching over 1M views in under 7 days. 

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BEAUTY

Young King Hair Care

Our agency was assigned by Young King Hair Care, the premier multi-cultural hair brand for young men of color, to assist in campaign creation, tradeshow concepts, website revamp, product enhancements, and social media planning and management.

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hi i'm erika!

AGENCY OWNER + FRACTIONAL CMO

THE VIBE CURATOR

I specialize in providing affordable expert marketing and creative services from one reliable source. My passion lies in helping brands level up their marketing strategies by spreading their creative vision across multiple channels. With a focus on embracing omnichannel marketing, I aim to supercharge brands, boost sales, and maximize ROI. Drawing from my experience in crafting killer strategies, I ensure that every brand I work with shines brightly in the crowded market. Let's collaborate to curate a vibe that resonates and drives success for your brand.

WE'VE BEEN RECOGNIZED FOR OUR WORK!

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Brand Ideation + Identity Development

Looking to transform your vision into reality? Our Brand Ideation and Identity Development service is here to breathe life into your ideas and craft the brand you've always dreamed of. Whether it's naming your brand, defining core values, or shaping brand voice and communication strategies, we provide the essential tools for building a robust brand foundation. Allow us to lead you through the nuances of creating a brand correctly from the outset.

Content
Creation

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Advertising on Social Media

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Analyze
Your Data

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Social Media
Workshops

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What People Are Saying

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My Blog

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