A plan to turn every pop-up, store visit and site visit into a customer you can reach again, and to build One Dream into a retail brand of its own.
"It's about capacity of doing it."
"A bulk of our large sale numbers do come at these pop-up events."
"Half of that's bandwidth. That's capacity."
"Establish One Dream as a standalone retail business, with its own identity, customer base, and revenue streams, while still maintaining its connection to the broader CoolxDad brand and mission."
So this plan is built to run without adding work to your team. We build and run the system. Your creative team keeps doing newsletters and social, now with a clear plan, real data and automation behind them.
Every place people meet you.
One customer record in Klaviyo, tagged by where they came from and what they want.
The right message from the right brand, sent automatically.
One dashboard so Monday meetings run on numbers.
Works with what you already have: Shopify for the store, Webflow for coolxdad.com, and your creative team for content.
The foundation. Every signup gets followed up, automatically.
The foundation, plus One Dream strategy and a full holiday push.
Everything above, plus a full identity and launch for One Dream.
We start after AfroTech so your team can focus on the event, then move fast to be ready for the biggest shopping weeks of the year.
Access, logos, list import, AfroTech signups move in.
All optionsSignup tools, tracking and welcome series turned on.
All optionsTurkey Trot Nov 26, Black Friday, Cyber Monday and Giving Tuesday Dec 1.
Options 2 and 3Remaining flows, 30-day report, One Dream strategy.
Options 2 and 3Identity, store and Shopify rollout, Q1 launch campaign.
Option 3Optional, month to month, starts after included support ends.
Flow upkeep, 2 campaigns a month, monthly report.
4 campaigns plus SMS, testing, strategy call and pop-up support.
Choose an option by replying to this email.
Sign and send the deposit so we can hold the week of Nov 9.
Kickoff call right after AfroTech.
Erika Gardner · hello@thevibecurator.co