05 · campaign
the test kitchen.
show it. then show it again.
- 01The 12-hour wear test. One take, a timer on screen, no cuts, real 4C hair.
- 02How to lay it. 30-second tutorials: part, smooth, slick, set.
- 03Comment-reply videos. Answer the 4,275 comments one by one, on camera.
- 04Creator receipts. Seeded creators post their own wear tests, tagged and collected.
- 05BREAD Sport. Gym, humidity, commute, dance floor. Hold that moves.
Why it works
Type 4 hair customers have tried a lot of products that did not deliver. They buy what they have watched work.
Source: Beauty Independent
